Dojo Srl had built a solid product concept and launched an initial version of their home services marketplace. However, the platform needed ongoing technical development, product strategy direction, and a digital marketing engine capable of attracting both professional supply and consumer demand at the same time. Without a clear strategy covering SEO, GEO, and social acquisition, growth was organic and slow.

Take on a dual role: provide ongoing technical advisory to the development team to guide product direction and platform improvements, while also building and executing a full digital marketing strategy to grow the platform's user base on both the professional and consumer side.

On the technical side, we review platform architecture regularly, identify UX and performance improvements, and advise the development team on prioritisation and next steps. On the marketing side, we developed and executed a social media strategy across relevant channels, running targeted campaigns to acquire both professional partners and end customers. In parallel, we implemented an SEO and GEO optimisation strategy to improve organic visibility in local searches and developed a systematic approach to social-driven client acquisition.

Ongoing engagement delivering consistent growth in platform visibility and user acquisition. The number of qualified professionals onboarded continues to increase, supported by targeted social campaigns and improved organic search performance. The platform's development roadmap is now driven by a clear product strategy aligned with marketplace growth objectives.